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When it comes to school spirit, a lot of kids have it. While some have enough t-shirts and swag to show off their love for their state school others do not.
This was the case for an elementary school boy in Florida. He came to his teacher explaining he didn’t have anything to wear for college colors day. His teacher recommended he create his own shirt. He did exactly that.
He was bullied, the next day, by some students because his shirt was homemade. His teacher, Laura Snyder, put up the shirt online and it went viral.
Now the shirt is up for sell by U.T’s online store. The website even crashed because of how many people wanted to buy the tee.
During the events of the school boy incident we see many examples of the PESO model. First, we see paid media when all procedes from the shirt are donated to Stomp Out Bullying.
Earned media is exhibited through the New York Times. They wrote an article about what had happened the response from the university and the audience.
We see shared media through twitter and facebook. Twitter was where the shirt was advertised and people retweeted the post and liked it to spread the word. Facebook is where the post initally went viral.
Lastly owned media is shown through the school’s blog They wrote a brief summary of what had happened. They then proceded to announce that the boy will recieve honorary acceptance into the university to be part of the class of 2032.
The relationship between the audience and UT Knoxville is positive. People saw what the school was doing for the young boy and supported it.
Utimately, what the school did for him aligns with the school’s iniatives. It allows the school’s brand to be seen as equality, anti-bullying, and education-for-all.
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