Gender-neutral doll hits the market.

Present day children are a lot more conscious and self-aware nowadays than they were even ten years ago. When Mattel introduced a non-binary doll, made for both boys and girls, people had a lot to say about it.

The feature, ‘A doll for everyone’: Meet Mattel’s gender neutral doll, encapsulates the nessecity for the doll and all the criticism the company has recieved from parents. Additionally, it uses examples from mainstream media and how that has altered gender roles. Not only that, the article talks about how many companies are attempting to move away from gender specific products.

When you first read the article, you are instantly given a descriptive and visual example of a child opening up a toy for the first time. This is not the only time we read the article and are given great visual writing. We see it again when the writer describes what the Mattel office looks like and how heavy they are on pushing gender-neutrality,

Additionally, the description of the doll itself is great. They talk about how it’s build like a adolescent boy, but they have special add-ons. These add-ons allow children to modify the doll to how they want.

The lead of the article gives you minimal information but does allow the reader to be pulled in and to want to read more about Shi’a. It makes the reader ask why it is not typical for him to get excited over toys but for this doll, he did.

The nut graph gives the context needed to complete the introduction. It gives a little information while also using quotes to emphasis Shi’a and his relationship to gender-specificity.

Although the begining was great there is some room for improvement. The paragraph structure was not the best. Paragraphs were made extremely long which may cause readers to get bored or lose their focus.

The quotes, additionally, were jammed into paragraph’s instead of written on their own as their own paragraphs. Since the quotes were so diverse, from parents to kids to professionals, having them on their own would allow the focus to be on each person’s quote.

The feature story not only exemplifies good writing structure but it creates an aid to Mattel’s target audience. They do this by using their mission statement as a way to explain why they are making the genderless doll. They’re target audience are children which makes sense, when they are attempting to normalize gender-neutrality.