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Boozepops are exactly what they sound like. Alcohol infused popsicles for adults. Recently, they sent out a press release after winning a contest to serve their popsicles to Emmy award winners.
When reading the press release, you notice a few things as soon as you start reading. First, the lead doesn’t fully explain the who, what, where, when, and why. Although the introduction is pretty interesting. Their attention grabber is announcing BoozePops as if they were winners of an award (which they are).
Additionally, there are no direct quotes in this press release. Not even from the creator of Boozepops, Woody Norris, who is mentioned a few times in the press release.
The paragraph structure, overall writing style and flow of the press release are fairly well. The paragraphs are short and concise. The writing style and flow are a lot more casual than they are professional.
Which makes sense, considering the target audience are 21+. The overall brand image is summer, beach and almost comic book-like. But, the point of a press release is to inform the public about the product not as an advertisement for young people who might run into it.
What I suggest moving forward is to clean up their flow a little more. Although their brand is for 21-year-olds and older, their press release should be a little more informative with quotes and follow the inverted triangle so people don’t get bored after reading the lead. Also, focus more on information and less on details.
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